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We design and build digital brands that drive sales through differentiation and purpose.

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Creating successful digital experiences, brand-driven and user-focused.


What we do best:

Branded E-Commerce
Websites
Branding
Digital Products

At SAGA, we don't believe in leaving design decisions to chance or intuition. Instead, by leveraging the power of neuromarketing, we help you crystallize your values and goals into clear-cut principles that will direct every creative decision going forward - giving you a distinct edge over competitors who may be stuck relying on outdated benchmarks! With our scientific approach to design, we can guarantee a consistent user experience across all platforms. All this will translate into powerful results for your brand, whether you’re trying to increase customer loyalty or boost engagement.

Shop Usability Award Shop Usability Award Hallhuber

Maier Sports

Reinventing a brand digitally.

Hallhuber - eCcommerce

A shop based on inspiration,  guidance and personality.
Our process

Based on an iterative design-thinking approach, SAGA established its own interactive process that integrates a highly brand & experience-driven approach.

Thereby, insights about user needs derived from the Consumer Insights domain are incorporated in the Branded UX Concept, as well as brand-based design guidelines derived from the Digital Brand Identity. All insights are brought together in a in stellar final Design Production phase which guarantees an extremely high, user-centred quality on the one hand. On the other hand, the brand is “baked” into the Digital Product and thus ensures that the brand promise and the user experience is congruent at all touchpoints and matches the user's expectations. Tada...

Your unique Digital Brand Experience is born.

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Workshops & Consumer Insights 1/5

To kick off our journey, we take the plunge into some serious research to build a foundation so everyone is on the same page. It's all about asking key questions and filling in any blanks that may be overlooked; think of it as an online quiz with bonus points for interacting!

Branded UX Workshop: Company Vision, USPs, Business Requirements, Audience Groups, Touchpoints, Channels, Competition, Benchmarks there's much more we want to know.

Brand Workshop: Core Values, Audience Groups, Brand personality, Competition, Benchmarks there's much more we want to know.

Consumer Insights: Hand us the keys and let us take a dip in your data pool. We guarantee you won't be disappointed with what rises to the surface! Either if it’s Google Analytics, Hotjar, SEMrush ... you name it.

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Branded UX Concept 2/5

Our UX Workshop and Consumer Insights equip us with invaluable intel to craft precise hypotheses about user experiences. We can then identify objectives for each customer touchpoint, so they have a clear roadmap towards conversion - no dead ends in sight! To stay ahead of the competition, we look at cutting-edge benchmarks across different industries and analyze current research & design patterns that make consumer journeys smooth sailing every time.

That's what you get:
- Overview of all data insights
- Data based Personas
- Hypotheses based on defined user groups
- Entry points and possible funnels
- Compeditor & Benchmark Analysis
- Your brand new Information architecture
- Recommendations for action

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Digital Brand Idendity 3/5

May we present the cornerstone for all further design decisions that need to be made in your brand’s digital ecosystem.

With the outcome of the Brand Workshop and your Brand Guidelines as a basis, we translate your brand values in not any digital interface but into your brand’s interface. At SAGA, we don't believe in leaving design decisions to chance or intuition. Instead, by leveraging the power of neuromarketing, we help you crystallize your values and goals into clear-cut principles that will direct every creative decision going forward - giving you a distinct edge over competitors who may be stuck relying on outdated benchmarks! With our scientific approach to design, we can guarantee a consistent user experience across all platforms. All this will translate into powerful results for your brand, whether you’re trying to increase customer loyalty or boost engagement.

That's what you get:
- Competition & Benchmark Map
- Key Insights from the workshops
- Your determined Core Values
- Your brand's Design Principles

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Design Vision 4/5

After carefully considering all the feedback we received on our design principles and using it to fuel our Design Vision. Not only did this involve creating stills of what a product could look like digitally speaking, but also an experience that gives you insights into how your product may feel when interacted with; animations representing key transitions are prototyped accordingly. Get excited – here comes the future!

That's what you get:
- UI Design Vision - We show you how to apply your brand's design principles to your digital product.
- Basic Design System

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Concept & Design Production 5/5

Now it's getting serious aaaaand super exciting. Thanks to an agile approach to the project, we also manage to remain flexible in development, to be quick and able to react to strategic changes of direction. This is the only way we can put this thing online together, develop customers into fans and make money. Design, usability and technology harmoniously combined make an online shop a digital flagship store.

That's what you get:
- Detailed wireframe concepts for every page of the Website
- All relevant Templates are designed based on the wireframes of the concept production
- Content Definition for all non CMS Pages
- A badass Design System

Our toolbox

We insist on having the right tools to get new digital innovations out there fast.
Here is a non-exhaustive list of the tools we have on hand.

T → 001
Data based Strategy

Persona Definition
Design Thinking Workshops
Consumer Insights
Data + Analytics
Studies & UX Trends
Entry Points & Requirements
Data Deepdive
Usability Testing
Qualitative & Quantitative Research

T → 002
Branding

Art direction
Visual identity
Brand guidelines
Digital design systems
Market analysis
Customer research
Brand positioning
Copywriting

T → 003
UX / UI  Design

UX / UI Design Web & App
Design Systems + Style Guides
Mobile First + Responsive Design
Performance Optimization
iOS + Android Applications
Wireframes & Prototypes
Landing Pages
UX Writing

T → 004
Content Strategy

Content Strategy + Planning
Art Direction
Photographer Briefings
Agency Briefings
Exclusive Digital Campaigns
Social Media Strategy
Newsletter Strategy
Launch Strategy & Campaign

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