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FIA ETRC Website

UI + UX Design
Shop Usability Award Shop Usability Award

Services:
UX / UI DESIGN
CONTENT STRATEGY
DIGITAL BRAND IDENTITY

Challenge

The biggest, most imposing racing series in the world, the Goodyear FIA European Truck Racing Championship (ETRC) is a truly unique motor sport spectacle and the pinnacle of global truck racing with the most professional teams and drivers competing in a pan-European series.

As a result of the rebranding of the European Truck Racing Championship, the website also got a new design. But it was not only about an up-to-date, consistent appearance, but also an optimized user experience and a clear, modern user journey.

Approach

After detailed analysis of the existing site, we optimized the wireframes and created a navigation concept where users can quickly find the information they are looking for.
Based on the new CI, we developed the new website modules with consistent use of colors, patterns and fonts.

Unique Website for Unique Motor Sport Event.

Starting with bold key visuals and with a clear focus on the picture search and finding furniture through category browsing.

When I'm looking for a new piece of furniture, I am overwhelmed by countless offers in countless online shops and still can't find what I'm looking for. That's why I wanted to create a high-performance platform on which I can simply upload a picture of the furniture of my choice which will guide me efficiently to my goal.

– Alien Wolter, Co-Founder FURNING