OPEN

Bubbles

The IMDB for NFT
Shop Usability Award Shop Usability Award

Services:
DIGITAL BRAND IDENTITY
UX / UI DESIGN
BRANDING

Challenge

Bubbles is a platform simplifying the ways you keep up with the latest NFT projects and their communities. Everything in one place, curated by fans and creators.

Approach

So, to make the digital application brand-appropriate, we first need to understand the brand's personality and behavior. Using semantic maps and personality descriptions, we developed a creative guiding idea and derived design principles that express the transparent, thinking forward character of the brand.

Simple, plain and moving forward

Slightly animated and a gradient triggered by the mouse movement create modernity and guide the eye.